Biden Campaign Taps into TikTok to Rally Young Voters for 2024 Election
Biden’s 2024 reelection campaign debuts on TikTok during Super Bowl Sunday, aiming to engage young voters despite prior concerns over the app’s security and national stance against it.
- Biden’s 2024 campaign launches @Bidenhq on TikTok to connect with young voters.
- Despite security concerns and previous critical stance, the move aims to innovate voter engagement.
- Campaign emphasizes advanced safety measures and the strategic use of social media to disseminate policy information.
Why Taylor Swift Skips the Super Bowl Halftime Spotlight
Despite her iconic status, Taylor Swift has opted out of Super Bowl performances, prioritizing her Eras Tour and music re-recording projects over the non-paying, high-exposure opportunity.
- Taylor Swift has a fan base that spans continents, seems a fitting choice for such a high-profile event. So, what keeps her from performing at the Super Bowl?
- Swift’s contract with Coca-Cola previously barred her from Pepsi-sponsored halftime shows, sparking hope after NFL’s switch to Apple Music.
- Officially, Swift’s reluctance to perform at the Super Bowl may stem from her Eras Tour and her focus on re-recording her albums.
- One of the unofficial reason that may be a deterrent could be the NFL’s policy of not paying performers a fee, offering only production cost coverage and global exposure, which is less appealing to an already globally famous artist like Taylor Swift.
Temu Dominates Super Bowl Ads, Showcasing Billionaire Lifestyle on a Budget
Temu’s Super Bowl blitz, featuring a catchy jingle and billionaire lifestyle for less, reflects its massive marketing spend and strategic push into the US market, despite facing scrutiny and challenges.
- Temu aired its “shop like a billionaire” ad six times during the Super Bowl, with each 30-second slot costing around $7 million.
- Temu is an online marketplace like amazon offering a wide range of products at insanely low prices, with longer shipping times due to international sourcing, primarily from China.
- Temu’s parent company PDD Holdings, with close to US$10 billion in quarterly sales, supports Temu’s aggressive marketing.
- Super Bowl ad expenditure potentially reached tens of millions, aiming to reverse the trend of declining web searches and shopper interest.
- These ads have sparked debates citing Temu’s ties to the Chinese Communist Party, data security and accusations of forced labor.